ONLINE MARKETING COURSE LISTING

In as little as 16 months–or take longer if you wish––you can finish your first semester and be ready to start making money in Marketing. USCI prepares you to work for any type of business you choose.

You get everything you need to know with our easy-to-understand instruction that takes you step by step through the basics of Marketing. Here is a preview of what you will learn:

Semester 1 (16 Credit Hours)

Success Strategies – Your first course introduces you to U.S. Career Institute and the
world of distance learning. You’ll discover proven strategies for success as an independent
learner. In addition, discover how to access the many facets of U.S. Career Institute and meet the faculty and staff.

Business Fundamentals – Explore the exciting world of business with an overview of business. Discover the basics of management, human resources, marketing, finance, e-commerce and entrepreneurship. Also analyze how technology and globalization are changing the future of business.

Workplace Psychology – Discover the intricacies of social psychology. You’ll learn
how personality traits, biology, health, stress and psychological disorders affect human behavior
in the workplace.

Introduction to Management – Discover the four principles of management: planning,
organizing, controlling and leading. Use your skills to plan for success on a company, department and personal level.

Applied Business Math – This course provides an overview of business math and
basic statistics. It emphasizes workplace applications of math and statistics.

Marketing Principles – Learn to conduct customer and competitor analysis. Discover how
to attract target markets for product, pricing, distribution and promotional decisions.

Semester 2 (15 Credit Hours)

Computer Applications – Learn the fundamentals of computers, including hardware and software concepts, as well as networking and Internet terminology. You’ll learn the basics of Microsoft® Word, PowerPoint and Excel.

Consumer Behavior – Investigate consumer behavior as you discover how products and
marketing shape people’s identities. Apply your skills to real-world scenarios of consumer behavior,
including psychological, social, economic and political foundations in consumer activities.

Business Communications – Develop skills for effective written communication. You’ll learn to produce clear, effective, audience-specific documents.

Introduction to Accounting I – Take a journey through the accounting cycle—from journalizing to closing the books. Apply the basics of bookkeeping and accounting theory, including interpreting financial statements.

Principles of Advertising – Discover fundamental advertising and promotional principles. Study economic, social and cultural roles of advertising, as well as explore the global and national effects of advertising. Analyze advertising media, prepare advertising pieces and formulate advertising campaigns.

Semester 3 (16 Credit Hours)

The Economics of Business – This course introduces you to microeconomic and macroeconomic theory. Learn how money and financial systems affect households, businesses and governments. Apply the economic ideas of supply and demand, elasticity, markets, interest and more to your life and the business world.

Technical Writing – Apply techniques to communicate complicated concepts clearly and succinctly. Practice the following skills using real-world scenarios: organize and condense complex information, draft technical descriptions, definitions, classifications and analyses. Prepare proposals, reports and other documents targeted for different audiences.

Principles of Sales – Apply your marketing philosophy with communication concepts to
effectively prepare and present a sales message. Discover the importance of the sales function to
organizational success, and examine the social, ethical and legal issues in selling. Apply selling
processes and techniques—from prospecting to follow-up and evaluation.

Marketing Strategy – Discover strategies to build and sustain a competitive advantage
in the global market. Define an organization’s mission and goals, framing organizational
opportunities and product, marketing and budgeting strategies. Learn brand management
identification and evaluate marketing programs via case analyses.

Retail Management — Discover retail processes, strategies and management for success
in today’s fast-paced market. Learn to manage retail operations, analyze location and markets,
handle merchandising, promote products and review the overall retail environment.

Semester 4 (17 Credit Hours)

Career Development Strategies – Get your career moving! Improve your interview
techniques and create a top-notch resume. This course will teach you everything you need to
land a great job and kick-start your career.

Merchandising, Planning and Control – Discover and analyze real-world merchandising,
planning and decision-making principles. Learn stactics for adjusting to continually changing
conditions in the retailing environment. Discover strategies to effectively plan stock,
evaluate competitive markets and forecast needs and pricing.

Marketing Research – Discover effective marketing research processes—from gathering
information to investigating technological aspects that provide for more effective
marketing decisions. Explore global marketing research in detail and the ethical, social, political
and legal implications of research activities. Analyze data, run statistical tests and draw
conclusions in order to effectively communicate research results to decision makers. Design and
implement a marketing research project to fit the needs of a global business.

Business Law and Ethics – Study laws that affect business operations. Learn how business
ethics and social responsibility shape the business environment. Additionally, you’ll gain
an overview of the U.S. legal system.

Strategic Internet Marketing – Examine various ways to promote banner ads, use customer profiles and attract and maintain e-customers. Leverage the Internet and other electronic media such as e-mail advertising and search engine placement. Track results with online surveys. Discover tactics to close an
online sale, as well as explore global challenges confronting internet marketing, information
technology and the ability to create a competitive advantage via electronic commerce.

Marketing Practicum – Step into a real-world scenario as a business management and marketing specialist. You’ll have the opportunity to display your many new talents.